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Revolutionizing Marketing: How Artificial Intelligence is Transforming the Industry

AI in Marketing: How Artificial Intelligence is Transforming the Industry Artificial intelligence (AI) is revolutionizing the way businesses approach marketing. From automating repetitive tasks to providing valuable insights, AI is helping companies to reach new heights of efficiency and effectiveness in their marketing efforts. One of the biggest advantages of Continue Reading

Do your values Zuck?

The other day I was listening to Mark Zuckerberg on The Tim Ferris podcast talking about values and he made a really good point that really got me thinking.  Values have been important to Pooch & Mutt from day 1, they have always been integral to the business, but like Continue Reading

The Times: Rising Stars

This article originally appeared in The Times on 10/01/22 Pooch & Mutt, Kettering Pooch & Mutt was a sideline for Guy Blaskey when he first started the healthy dog food brand in 2008. He started selling supplements for dogs after successfully treating his family dog’s hip complaint using horse supplements Continue Reading

The future of Brand Purpose in a Purpose-washed world

According to “80% of Purpose-led brands outperform the market” According to Deloitte Insights “Purpose-driven companies… grow three times faster on average than their competitors” According to Forbes “Consumers are 4-6x more likely to purchase, protect and champion purpose-driven companies” And therein may lie the problem… the cat is out Continue Reading

7 Books for all Entrepreneurs

I love reading both read and listen to books a lot. The recomendations below are normally available as paper books, kindle books and audio books. These are my “must-read” books for all entrepreneurs out there. I should empasise that these are my choices based on what works for me. I Continue Reading

Russell Crowe and Oliver Reed teach marketing – Are you not entertained?

What is marketing? There is no defintive answer to this, despite the billions spent on it every year. The American Marketing Association gives the definition, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society Continue Reading

Does innovation win?

Innovation is often praised and discussed as something that we should be aiming for, something that is always valued, but is that really the case? Are real innovations rewarded? Let’s start by looking at some real innovators and what happened to them. Alan Turing Alan Turning basically invented the computer Continue Reading