Guy Blaskey is the founder and managing director of Pooch and Mutt, a dog food brand that he set up in 2008 and is now registering an annual turnover of £4.5m. He admits that he made many mistakes before unlocking the keys to growth. "When I started, I thought that all a business needed was […]
Borrow ideas from other sectors Pooch and Mutt, a healthy dog food company that wants to challenge the leading pet brands, has used a range of online advertising campaigns to grow brand awareness. "We run ads on Facebook and Google AdWords, with our current campaign returning £25 for every £5 invested," says founder, Guy Blaskey. […]
Guy Blaskey, founder of independent pet food business, Pooch & Mutt, is challenging the goliaths of the market, Mars and Nestle. He launched the business in 2008 with two health supplements for dogs – the brand’s only products for the first few years. “This gave us a good understanding of the market and its dynamics, and […]
Pet owners are said to resemble their animals and now they are eating the similar foods too. Health-conscious Brits are now putting their pets on all-natural, nutrient-rich diets to mirror the healthy foods they feed their families. High end dog food and treats retailer Pooch & Mutt has doubled sales to £1m off the back […]
