Since selling Pooch and Mutt I get a lot of investment opportunities. Most want my money to spend on these things, or need it because they have spent too much on them already. These are my big red flags: 1) BRAND: You do NOT need to spend £££ on a big agency to get started. […]
Getting your product into supermarkets is not about luck and it's not about hard work… its about understanding who you are selling to. (Most FMCG brands get this wrong). The brand I started has sold over £50m through UK supermarkets. With no corporate FMCG training I built Pooch & Mutt from scratch. Within a year […]
