An edited version of the comment below featured in The Grocer and is available to subscribers here. In terms of jobs, if you believe Yuval Noah Harari, then all jobs are at risk in the future. AI would be a far better doctor or lawyer, and definitely a better buyer or marketer. Humans have two powers; muscle power and […]
Guy Blaskey, CEO of luxury dog food brand Pooch and Mutt, has found the process “amazingly useful” with “the ability to concentrate on one thing, and not get distracted. There’s no point in getting stressed about things you can’t control, they key is learning to understand that.” In terms of his business, he attributes his […]
Worries about poor quality pet food led Pooch and Mutt founder Guy Blaskey to create recipes that “take the junk out, and put beneficial ingredients in.” Describing his products as “health food for dogs” Blaskey acknowledges that some may see that spending £14 on his pet food rather than £3 on a cheaper product as a luxury […]
Borrow ideas from other sectors Pooch and Mutt, a healthy dog food company that wants to challenge the leading pet brands, has used a range of online advertising campaigns to grow brand awareness. "We run ads on Facebook and Google AdWords, with our current campaign returning £25 for every £5 invested," says founder, Guy Blaskey. […]
Guy Blaskey, founder of independent pet food business, Pooch & Mutt, is challenging the goliaths of the market, Mars and Nestle. He launched the business in 2008 with two health supplements for dogs – the brand’s only products for the first few years. “This gave us a good understanding of the market and its dynamics, and […]
Guy Blaskey featured in The Times, Your Ready Business and in a promotional video as part of Ready Business Britain. Article Video Online article Your Ready Business caught up with Guy Blaskey, one of the five winners of the Ready Business Mentor Scheme who won a mentorship with www.notonthehighstreet.com’sfounder Sophie Cornish. As an entrepreneur and founder […]
Pet owners are said to resemble their animals and now they are eating the similar foods too. Health-conscious Brits are now putting their pets on all-natural, nutrient-rich diets to mirror the healthy foods they feed their families. High end dog food and treats retailer Pooch & Mutt has doubled sales to £1m off the back […]
This article by Guy Blaskey was originally published on smarta.com Stoicism is a school of philosophy that is looked over by many philosophy professors and students. Unlike other schools of philosophy the stoics were less bothered with searching for the meaning of life, and more bothered with how they should live their lives. The three most […]
This article was written by Guy Blaskey for the e-book "Going for Growth" published by Sage. Before we start to look at marketing for growth it makes sense to look at marketing in general, what is, why it exists and where it has come from. In ‘the good old days’ marketing was effectively taking things […]
This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the future, but there are some […]
"I work on the basis that if you ask friends and family they will tell you what you want to hear, and if you ask anyone else they will tell you what their ‘predictable’ and ‘rational’ self would do, but anyone who has read Dan Ariely’s ‘predictable irrational’ knows this is not what they will […]
Pooch and Mutt: becoming top dog Guy Blaskey founded supplements business Pooch and Mutt in 2008 after his own dog became ill and discovered there was little on the market to treat his pet. The business was doing well online, but Blaskey was unsatisfied with his “low volume, high margin” businesses. However following the creation of some […]
