"I work on the basis that if you ask friends and family they will tell you what you want to hear, and if you ask anyone else they will tell you what their ‘predictable’ and ‘rational’ self would do, but anyone who has read Dan Ariely’s ‘predictable irrational’ knows this is not what they will […]
Pooch and Mutt: becoming top dog Guy Blaskey founded supplements business Pooch and Mutt in 2008 after his own dog became ill and discovered there was little on the market to treat his pet. The business was doing well online, but Blaskey was unsatisfied with his “low volume, high margin” businesses. However following the creation of some […]
