Does innovation win?

Innovation is often praised and discussed as something that we should be aiming for, something that is always valued, but is that really the case? Are real innovations rewarded? Let’s…

5 ways to name a brand

There is no right or wrong way to name a company or a brand. There are plenty of successful brands with terrible names (Google!!!) and plenty of brands with great…

Sage: Going for Growth

This article was written by Guy Blaskey for the e-book “Going for Growth” published by Sage.  Before we start to look at marketing for growth it makes sense to look…