The Queen’s Gambit is one of Netflix’s biggest successes of 2020. More than 62m households watched it in a month. I was in one of them and I loved it…
Innovation is often praised and discussed as something that we should be aiming for, something that is always valued, but is that really the case? Are real innovations rewarded? Let’s…
I’m a huge fan of business books and have probably read more than I ever needed to, some I have loved, some… not so much. Some I liked the main…
This is part 2 of an article on cashflow. Click here to read part 1. I had this explained to me using the example of a supermarket. Let’s say you…
Nobel-Prize-winning physicist Richard Feyneman said “if you think you understand quantum mechanics, then you don’t”. The same is probably true for most of us with cashflow. We think we understand…
The biggest companies in the world all have slogans, so you should have one for your company too… right? Maybe… maybe not. We all know the slogans or tag lines…
A few years ago I went to see a Derren Brown stage show, in which he quoted Seneca, “You stop caring what people think about you when you realise how…
Pet food brand Pooch & Mutt puts sales centre stage to accelerate growth. Founder Guy Blaskey says: “Instead of spending hours debating between two products or marketing approaches, you can…
Guy Blaskey is the founder and managing director of Pooch and Mutt, a dog food brand that he set up in 2008 and is now registering an annual turnover of…
There is no right or wrong way to name a company or a brand. There are plenty of successful brands with terrible names (Google!!!) and plenty of brands with great…
There are no people out there desperate for your product or service, despite what you may think. However groundbreaking/ incredible/ amazing your product or service may be, people who don’t…
An edited version of the comment below featured in The Grocer and is available to subscribers here. In terms of jobs, if you believe Yuval Noah Harari, then all jobs…
Guy Blaskey, CEO of luxury dog food brand Pooch and Mutt, has found the process “amazingly useful” with “the ability to concentrate on one thing, and not get distracted. There’s…
Worries about poor quality pet food led Pooch and Mutt founder Guy Blaskey to create recipes that “take the junk out, and put beneficial ingredients in.” Describing his products as “health food…
Borrow ideas from other sectors Pooch and Mutt, a healthy dog food company that wants to challenge the leading pet brands, has used a range of online advertising campaigns to…
Guy Blaskey, founder of independent pet food business, Pooch & Mutt, is challenging the goliaths of the market, Mars and Nestle. He launched the business in 2008 with two health…
Guy Blaskey featured in The Times, Your Ready Business and in a promotional video as part of Ready Business Britain. Article Video Online article Your Ready Business caught up with…
Pet owners are said to resemble their animals and now they are eating the similar foods too. Health-conscious Brits are now putting their pets on all-natural, nutrient-rich diets to mirror…
This article by Guy Blaskey was originally published on smarta.com Stoicism is a school of philosophy that is looked over by many philosophy professors and students. Unlike other schools of philosophy…
This article was written by Guy Blaskey for the e-book “Going for Growth” published by Sage. Before we start to look at marketing for growth it makes sense to look…
This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total…