According to Entrepreneur.com “80% of Purpose-led brands outperform the market” According to Deloitte Insights “Purpose-driven companies… grow three times faster on average than their competitors” According to Forbes “Consumers are…
One of the many, many problems caused by the Judeo-Christian religions is how we see our place in the universe. We say that we “come into the world”, whereas other…
There’s a new series of Dragon’s Den on TV, but very little has changed. Very little has changed in the 16 years that it’s been on the TV. Dragon’s Den…
About 10 to 15 years ago “everyone” was talking about Behavioral Economics. (Obviously by “everyone” I mean a select few people in marketing and business circles, but it was a…
According to Fundera 20% of small businesses fail in their 1st year, 30% in their 2nd, 50% in the 1st 5 years and 70% in the first 10. Those failure…
This is a subject I seem to have been speaking to people a lot about recently, so thought it would be worthwhile to write it down, but before we get…
I love reading both read and listen to books a lot. The recomendations below are normally available as paper books, kindle books and audio books. These are my “must-read” books…
For this very very simple intro to brand strategy I’m going to use an example that I have used quite a few times in talks and coaching sessions. Every time…
This may not be the most exciting topic, but it is something that comes up a lot with the people I work with on a mentoring/ consultancy/ coaching basis. To…
What is marketing? There is no defintive answer to this, despite the billions spent on it every year. The American Marketing Association gives the definition, “Marketing is the activity, set…
The Queen’s Gambit is one of Netflix’s biggest successes of 2020. More than 62m households watched it in a month. I was in one of them and I loved it…
Innovation is often praised and discussed as something that we should be aiming for, something that is always valued, but is that really the case? Are real innovations rewarded? Let’s…
I’m a huge fan of business books and have probably read more than I ever needed to, some I have loved, some… not so much. Some I liked the main…
This is part 2 of an article on cashflow. Click here to read part 1. I had this explained to me using the example of a supermarket. Let’s say you…
Nobel-Prize-winning physicist Richard Feyneman said “if you think you understand quantum mechanics, then you don’t”. The same is probably true for most of us with cashflow. We think we understand…
The biggest companies in the world all have slogans, so you should have one for your company too… right? Maybe… maybe not. We all know the slogans or tag lines…
A few years ago I went to see a Derren Brown stage show, in which he quoted Seneca, “You stop caring what people think about you when you realise how…
Pet food brand Pooch & Mutt puts sales centre stage to accelerate growth. Founder Guy Blaskey says: “Instead of spending hours debating between two products or marketing approaches, you can…
Guy Blaskey is the founder and managing director of Pooch and Mutt, a dog food brand that he set up in 2008 and is now registering an annual turnover of…
There is no right or wrong way to name a company or a brand. There are plenty of successful brands with terrible names (Google!!!) and plenty of brands with great…
There are no people out there desperate for your product or service, despite what you may think. However groundbreaking/ incredible/ amazing your product or service may be, people who don’t…
An edited version of the comment below featured in The Grocer and is available to subscribers here. In terms of jobs, if you believe Yuval Noah Harari, then all jobs…
Guy Blaskey, CEO of luxury dog food brand Pooch and Mutt, has found the process “amazingly useful” with “the ability to concentrate on one thing, and not get distracted. There’s…