The Guardian: Pet Care goes upmarket

Worries about poor quality pet food led Pooch and Mutt founder Guy Blaskey to create recipes that “take the junk out, and put beneficial ingredients in.” Describing his products as “health food for dogs” Blaskey acknowledges that some may see that spending £14 on his pet food rather than £3 on a cheaper product as a luxury choice, but insists that “increasingly, customers value quality over price.”

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