In the media
The Guardian: Pet Care goes upmarket

Worries about poor quality pet food led Pooch and Mutt founder Guy Blaskey to create recipes that “take the junk out, and put beneficial ingredients in.” Describing his products as “health food for dogs” Blaskey acknowledges that some may see that spending £14 on his pet food rather than £3 on a cheaper product as a luxury […]

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In the media
The Guardian: Entrepreneurs who fight for success

Pooch and Mutt: becoming top dog Guy Blaskey founded supplements business Pooch and Mutt in 2008 after his own dog became ill and discovered there was little on the market to treat his pet. The business was doing well online, but Blaskey was unsatisfied with his “low volume, high margin” businesses. However following the creation of some […]

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