This article was written by Guy Blaskey for the e-book "Going for Growth" published by Sage. Before we start to look at marketing for growth it makes sense to look at marketing in general, what is, why it exists and where it has come from. In ‘the good old days’ marketing was effectively taking things […]
This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the future, but there are some […]
"I work on the basis that if you ask friends and family they will tell you what you want to hear, and if you ask anyone else they will tell you what their ‘predictable’ and ‘rational’ self would do, but anyone who has read Dan Ariely’s ‘predictable irrational’ knows this is not what they will […]
Pooch and Mutt: becoming top dog Guy Blaskey founded supplements business Pooch and Mutt in 2008 after his own dog became ill and discovered there was little on the market to treat his pet. The business was doing well online, but Blaskey was unsatisfied with his “low volume, high margin” businesses. However following the creation of some […]
