Do your values Zuck?

The other day I was listening to Mark Zuckerberg on The Tim Ferris podcast talking about values and he made a really good point that really got me thinking.  Values have been important to Pooch & Mutt from day 1, they have always been integral to the business, but like Continue Reading

The future of Brand Purpose in a Purpose-washed world

According to “80% of Purpose-led brands outperform the market” According to Deloitte Insights “Purpose-driven companies… grow three times faster on average than their competitors” According to Forbes “Consumers are 4-6x more likely to purchase, protect and champion purpose-driven companies” And therein may lie the problem… the cat is out Continue Reading

7 Books for all Entrepreneurs

I love reading both read and listen to books a lot. The recomendations below are normally available as paper books, kindle books and audio books. These are my “must-read” books for all entrepreneurs out there. I should empasise that these are my choices based on what works for me. I Continue Reading

Russell Crowe and Oliver Reed teach marketing – Are you not entertained?

What is marketing? There is no defintive answer to this, despite the billions spent on it every year. The American Marketing Association gives the definition, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society Continue Reading

Does innovation win?

Innovation is often praised and discussed as something that we should be aiming for, something that is always valued, but is that really the case? Are real innovations rewarded? Let’s start by looking at some real innovators and what happened to them. Alan Turing Alan Turning basically invented the computer Continue Reading

5 ways to name a brand

There is no right or wrong way to name a company or a brand. There are plenty of successful brands with terrible names (Google!!!) and plenty of brands with great names and no success. The 5 points below describe 5 different approaches. In very basic terms, the higher up the Continue Reading

Evening Standard: How you can find out is your product will be successful before spending (a lot) of money on it.

This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the Continue Reading