The Telegraph: Posh dog nosh spurs sales at Pooch & Mutt

Pet owners are said to resemble their animals and now they are eating the similar foods too.

Health-conscious Brits are now putting their pets on all-natural, nutrient-rich diets to mirror the healthy foods they feed their families.

High end dog food and treats retailer Pooch & Mutt has doubled sales to £1m off the back of this ‘pet humanisation’ trend, according to founder Guy Blaskey.

“I often eat the dog treats at events to prove that there are no nasties in them,” he told the Telegraph.

Today, one million Pooch & Mutt treats fed to dog every week.

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