A few disclaimers to start with; First, I am not an accountant, second, every business is different… although the problems that most businesses, especially FMCG businesses face are pretty similar. What I am is an entrepreneur who set up and successfully exited a business with 95% equity (my mum had Continue Reading
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The biggest mistake in writing company slogans
The biggest companies in the world all have slogans, so you should have one for your company too… right? Maybe… maybe not. We all know the slogans or tag lines of the big, successful companies: McDonalds – I’m lovin’ it Nike – Just Do It KFC – Finger Lickin’ Good Continue Reading