The Times: Rising Stars

This article originally appeared in The Times on 10/01/22 Pooch & Mutt, Kettering Pooch & Mutt was a sideline for Guy Blaskey when he first started the healthy dog food brand in 2008. He started selling supplements for dogs after successfully treating his family dog’s hip complaint using horse supplements Continue Reading

The future of Brand Purpose in a Purpose-washed world

According to “80% of Purpose-led brands outperform the market” According to Deloitte Insights “Purpose-driven companies… grow three times faster on average than their competitors” According to Forbes “Consumers are 4-6x more likely to purchase, protect and champion purpose-driven companies” And therein may lie the problem… the cat is out Continue Reading

Does innovation win?

Innovation is often praised and discussed as something that we should be aiming for, something that is always valued, but is that really the case? Are real innovations rewarded? Let’s start by looking at some real innovators and what happened to them. Alan Turing Alan Turning basically invented the computer Continue Reading

Understanding cashflow part 1: How profitable companies run out of money.

Nobel-Prize-winning physicist Richard Feyneman said “if you think you understand quantum mechanics, then you don’t”. The same is probably true for most of us with cashflow. We think we understand it… ‘make sure more money comes in than goes out’… but most people, and most entrepreneurs, don’t. When someone tells Continue Reading