Revolutionizing Marketing: How Artificial Intelligence is Transforming the Industry

AI in Marketing: How Artificial Intelligence is Transforming the Industry Artificial intelligence (AI) is revolutionizing the way businesses approach marketing. From automating repetitive tasks to providing valuable insights, AI is helping companies to reach new heights of efficiency and effectiveness in their marketing efforts. One of the biggest advantages of Continue Reading

The future of Brand Purpose in a Purpose-washed world

According to “80% of Purpose-led brands outperform the market” According to Deloitte Insights “Purpose-driven companies… grow three times faster on average than their competitors” According to Forbes “Consumers are 4-6x more likely to purchase, protect and champion purpose-driven companies” And therein may lie the problem… the cat is out Continue Reading

Russell Crowe and Oliver Reed teach marketing – Are you not entertained?

What is marketing? There is no defintive answer to this, despite the billions spent on it every year. The American Marketing Association gives the definition, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society Continue Reading

5 ways to name a brand

There is no right or wrong way to name a company or a brand. There are plenty of successful brands with terrible names (Google!!!) and plenty of brands with great names and no success. The 5 points below describe 5 different approaches. In very basic terms, the higher up the Continue Reading