Raconteur: Putting sales at the heart of strategy

Pet food brand Pooch & Mutt puts sales centre stage to accelerate growth. Founder Guy Blaskey says: “Instead of spending hours debating between two products or marketing approaches, you can stick both on Facebook or Google and with a £50 ad budget find out what customers think.”

Mr Blaskey believes it’s the only way to prosper. Larger companies that relegate sales will only struggle. “The problem with big organisations is they don’t think like this and they don’t realise how easy it is. They make it difficult because there would be so many people involved in making that happen. In a small, challenger company, the founder would do it themselves without thinking or planning too much,” he says.

Read the full article at: https://www.raconteur.net/hr/sales-strategy

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