There is no right or wrong way to name a company or a brand. There are plenty of successful brands with terrible names (Google!!!) and plenty of brands with great names and no success. The 5 points below describe 5 different approaches. In very basic terms, the higher up the list the more 'ownable', but […]
There are no people out there desperate for your product or service, despite what you may think. However groundbreaking/ incredible/ amazing your product or service may be, people who don’t know about it are probably getting on OK without it, in blissful ignorance. Before the car people were happy to walk or ride a horse. […]