A few years ago I went to see a Derren Brown stage show, in which he quoted Seneca, “You stop caring what people think about you when you realise how seldom they do”. This really struck a nerve with me, as it seemed so simple. A couple of weeks later Continue Reading
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5 ways to name a brand
There is no right or wrong way to name a company or a brand. There are plenty of successful brands with terrible names (Google!!!) and plenty of brands with great names and no success. The 5 points below describe 5 different approaches. In very basic terms, the higher up the Continue Reading
How to create a basic marketing strategy
There are no people out there desperate for your product or service, despite what you may think. However groundbreaking/ incredible/ amazing your product or service may be, people who don’t know about it are probably getting on OK without it, in blissful ignorance. Before the car people were happy to Continue Reading