The biggest companies in the world all have slogans, so you should have one for your company too... right? Maybe... maybe not. We all know the slogans or tag lines of the big, successful companies: McDonalds - I'm lovin' it Nike - Just Do It KFC - Finger Lickin' Good Skittles - Taste the Rainbow […]
A few years ago I went to see a Derren Brown stage show, in which he quoted Seneca, "You stop caring what people think about you when you realise how seldom they do". This really struck a nerve with me, as it seemed so simple. A couple of weeks later I went to see Derren […]
There is no right or wrong way to name a company or a brand. There are plenty of successful brands with terrible names (Google!!!) and plenty of brands with great names and no success. The 5 points below describe 5 different approaches. In very basic terms, the higher up the list the more 'ownable', but […]
There are no people out there desperate for your product or service, despite what you may think. However groundbreaking/ incredible/ amazing your product or service may be, people who don’t know about it are probably getting on OK without it, in blissful ignorance. Before the car people were happy to walk or ride a horse. […]