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Understanding cashflow part 1: How profitable companies run out of money.

Nobel-Prize-winning physicist Richard Feyneman said “if you think you understand quantum mechanics, then you don’t”. The same is probably true for most of us with cashflow. We think we understand it… ‘make sure more money comes in than goes out’… but most people, and most entrepreneurs, don’t. When someone tells Continue Reading

5 ways to name a brand

There is no right or wrong way to name a company or a brand. There are plenty of successful brands with terrible names (Google!!!) and plenty of brands with great names and no success. The 5 points below describe 5 different approaches. In very basic terms, the higher up the Continue Reading

The Times: Ready Business Britain

Guy Blaskey featured in The Times, Your Ready Business and in a promotional video as part of Ready Business Britain. Article Video Online article Your Ready Business caught up with Guy Blaskey, one of the five winners of the Ready Business Mentor Scheme who won a mentorship with’sfounder Sophie Cornish. Continue Reading

Evening Standard: How you can find out is your product will be successful before spending (a lot) of money on it.

This article by Guy Blaskey was originally published by the London Evening Standard If we knew what products were going to be huge successes and which were going to be total flops before we spent money on them it would make business life a whole easier. It’s difficult to predict the Continue Reading